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25 cze 2024 · Last week, PepsiCo used Cannes to introduce a new can. Officially, it’s the Pepsi Smart Can, which Mark Kirkham, SVP and CMO of international beverages at PepsiCo, described as an “LED engagement platform” presented in the form of the soda giant’s classic beverage container.
27 maj 2023 · Pepsi Crisis Management Case Study 2017 explains events surrounding the Pepsi crisis, exploring the nature of the controversy, the criticisms it faced, and the valuable lessons learned in the aftermath.
30 mar 2023 · This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo.
3 key takeaways from Pepsi’s new rebrand. 1. Listen to your audience and what they want. When most people are asked to draw the Pepsi logo from memory, they usually draw a circle, include the brand’s colours, and write the word Pepsi.
26 cze 2024 · The soft drink brand unveiled the Pepsi Smart Can at the Cannes Lions International Festival of Creativity, but it doesn’t contain any actual Pepsi. In fact, it’s not supposed to get wet.
21 cze 2024 · CocaCola had always been the winner, but its longtime rival, Pepsi, was no longer No 2. Instead, a new challenger had climbed into second place: Dr Pepper.
29 mar 2023 · Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar.
