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It was in their SW1 home that they flourished from uniform shop to gentleman’s outfitter – attracting a new wave of loyal clients with their outstanding semi-canvas tailoring, bespoke shirts and breadth of high quality shoes and accessories.
- Introducing the new age of heritage British brand New & Lingwood
But, as we barrel into a post-pandemic world, there’s a new...
- Introducing the new age of heritage British brand New & Lingwood
Shop men's shirts from New & Lingwood. Ready to wear classic fit shirts and tailored shirts from Jermyn St, London. Available in button cuff and double cuff for cufflinks options. Free click & collect to our London & Eton stores.
Now, for the autumn winter season, New & Lingwood has overhauled its shirting, to offer a finer range than ever before. Available in classic and tailored fits for different figures, shirts are made in a superior European workshop, incorporating a number of different signifiers of quality.
In 1922, New & Lingwood opened its first central London shop on Jermyn Street, which propelled it into prime position as one of London’s most sought-after shirt makers, hosiers and shoemakers. As befell many parts of London, it was bombed during The Blitz.
But, as we barrel into a post-pandemic world, there’s a new New & Lingwood to discover. A freshly-minted CEO and creative director are stitching the hallowed heritage label in a bold new direction — and giving the grand old brand a new lease of life.
Brand: new and lingwood. Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above).
Enter New & Lingwood: a brand that got back up after it was bombed during the Blitz in 1940; that has been one of the official school uniform outfitters for Eton for the past 5 generations; and whose clients continue to travel the globe just to get their fix of the brand. So, what’s their story?
