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For over 25 years, the MPA has published the Magazine Media Factbook - one of the most widely sourced and relied upon tools in our industry. The Factbook features noteworthy research, useful statistics and compelling facts that articulate the unique scope of, and consumer trust in, magazine media and its effectiveness compared to other media.
The MPA Magazine Media Factbook is one of the most widely sourced and relied upon tools in our industry. The Factbook features noteworthy research, useful statistics, and compelling facts that articulate how magazine media is unique and effective, as compared to other media.
15 wrz 2021 · Sixty-three (63) percent of U.S. millennials (aged 25 to 40) say that, even in the digital age, they love the touch and feel of a printed magazine. Since 1985, MPA has compiled the most comprehensive facts and figures about magazine media. MRI-Simmons integrated the data for this year’s Factbook.
17 paź 2024 · Magazine, a printed or digitally published collection of texts (essays, articles, stories, poems), often illustrated, that is produced at regular intervals (excluding newspapers). Learn more about magazines, including their history and different types.
The Magazine Media Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoy with their readers.
100 pages of audited, accredited and validated facts about the power of magazine media, you have plenty of information to reference and incorporate into your conversations. The MPA Centennial Factbook is filled with evidence of the health and vitality of magazine media.
This year’s edition features 11 new pages devoted to supporting magazine media’s power across various ad categories. Twenty-three research companies contributed independent research, statistics and hundreds of compelling facts, including:
