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as an ad-supported medium, magazines deliver a more positive advertising experience that motivates readers to take action and make purchase decisions. Ninety-one percent of US adults read a magazine in the last six months, which translates into
The global magazine advertising market size was valued at USD 11.50 billion in 2021 and is expected to expand at -4.5% from 2022 to 2028.
15 wrz 2021 · The 2021 edition demonstrates the continued trust consumers place in magazine media, the resiliency of the industry in the face of a global pandemic and the unique value to advertisers compared to other platforms.
23 lip 2024 · Magazine readers are 50% more likely to search for products online after seeing an ad in a magazine. Men's magazines saw a 20% increase in advertising revenue in the U.S. in 2020. In 2020, magazine advertising accounted for 9% of total global advertising expenditure.
3 lis 2022 · The 2022 Magazine Media Factbook includes the latest research, useful statistics, and compelling stories that demonstrate how the magazine media industry is uniquely positioned to provide marketers with highly effective advertising solutions — in traditional print, as well as all the latest digital platforms,
The Magazine Advertising market worldwide is projected to grow by -4.84% (2024-2029) resulting in a market volume of US$8.35bn in 2029.
The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
