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29 wrz 2022 · The new character Purple — which is the brand’s third female spokescandy and first female peanut M&M — is here to encourage others to embrace their true identities. According to the company, Purple is characterized by her “charm & quirky nature” and made her first appearance in a music video for her own single, I’m Just Gonna Be Me .
30 wrz 2022 · With the introduction in Australia of a new character and spokescandy, known as ‘Purple’, the M&M’S characters are receiving a brand new member of the crew. As the first ever female peanut character, Purple is tapping into Gen Z’s love for authenticity by embracing all that she is, with a keen sense of self-awareness as the driving ...
23 sty 2023 · M&M’s will take an “indefinite pause” from its spokescandies, per a statement posted on Instagram. In their place, the Mars Wrigley candy brand has made actress Maya Rudolph its new spokesperson and “Chief of Fun,” per details shared with Marketing Dive.
30 wrz 2022 · For the first time in 10 years, M&M’s has welcomed a new character to its colorful array of fellow spokescandies. Purple – who is described as “quirky, confident, and authentic ...
13 lut 2023 · M&M's spokescandies are 'back for good' after Maya Rudolph's Super Bowl ad debut. The spokescandies that had long represented the brand were embroiled in controversy after M&Ms...
8 lut 2023 · Mars Wrigley is attempting to move on from its volte-face on its M&M’s ‘spokescandies’ after attracting controversy and a media backlash in US over their rebranded appearance and replacing them with actress Maya Rudolph.
27 sty 2023 · The M&M’s ‘spokescandies’ will be returning at the Super Bowl after all. Mars Wrigley announced that the mascots would not be permanently replaced with Maya Rudolph.
