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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Wojny colowe [1] (ang. Cola Wars) – długotrwała rywalizacja marketingowa między The Coca-Cola Company i PepsiCo, obejmująca serię reklam porównawczych. Pojęcie funkcjonuje od początku lat 80. XX wieku [2]. Historia. Coca-Cola została wprowadzona na rynek w 1886 roku, zaś Pepsi siedem lat później.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
1 kwi 2010 · Timeline – Pepsi in Canada: the first 75 years. The Cola Wars – the Cherry Pepsi coup. Pepsi in Quebec – deep roots. As Pepsi gets underway with Q4 of its first century in Canada, strategy looks back at the first 75, how the brand successfully marked its anniversary – and what comes next.
15 cze 2024 · The Cola Wars have left an indelible mark on the history of the beverage industry. What started as a rivalry between two iconic brands, Coca-Cola and Pepsi, evolved into a fierce competition that shaped the way companies approach marketing, advertising, and product development.
1 kwi 2010 · The Canadian Cola War begins. Coca-Cola of Canada files a lawsuit claiming that the name Pepsi-Cola is an infringement of Coke’s trademark. Pepsi’s response was to find evidence that ‘cola’ was a generic term well within the public domain. 1938. The Federal Court finds Pepsi at fault.
Wojny colowe ( ang. Cola Wars) – długotrwała rywalizacja marketingowa między The Coca-Cola Company i PepsiCo, obejmująca serię reklam porównawczych. Pojęcie funkcjonuje od początku lat 80. XX wieku.
