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1 lis 2014 · Examples of this were the American Heart Association or the British Heart Foundation symbols, which present themselves as heart-healthy food and with a red heart as a symbol respectively.
12 lut 2015 · Provision of the scientific evidence on how health claims and symbols, in their context, are understood by consumers, contribute to healthier food choices at the point of purchase and their potential to induce healthier consumption patterns;
In the present paper, we analyse the effects of a multi-media campaign that the Danish Ministry of Food, Agriculture and Fisheries carried out in 2014 to promote the Nordic Keyhole health symbol. The Keyhole is a voluntary health symbol, the purpose of which is to highlight a “better choice” of food products within a product category.
24 cze 2020 · Results of numerous studies have confirmed a positive effect of organic origin on the perceived healthiness of a product [42, 45, 48, 51, 68]. In addition, organic origin also facilitates the understanding of the communication of “healthy food” [5].
13 cze 2018 · Many brands will use a heart shape on food or beverage packaging, which often leads consumers to believe that the product is heart-healthy. Health claims on packaging must meet regulatory guidelines, but the heart symbol has multiple meanings.
21 mar 2017 · In addition to helping consumers make healthier food choices, front-of-pack nutrition labels could encourage companies to reformulate existing products and develop new ones with a healthier...
For example, food labelling can contain a heart symbol (♥) as part of an “I ♥ food” message (without any reference to health) or the heart symbol can be part of a clear health claim (e.g., “For healthy ♥ heart”).
