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17 sty 2001 · The company's regular label showed a picture of a baby with a caption describing the kind of baby food contained in the jar. African consumers took one look at the product, however, and were...
- Marketing 101
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- Legend
Oct. 8, 2024 The urban legend appeared to be based on when...
- Marketing 101
The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
18 mar 2015 · By placing its cute baby image on its jars Gerber was misleading African consumers into thinking that the product was made from babies or baby parts! Re-branding and new packaging design was also required when selling the product in France. The French translation for Gerber is ‘to vomit’.
21 lis 2019 · Finally, in 1978, an English teacher from Florida revealed that it is her bright eyes and cherubic smile that appears on jars of Gerber’s baby food. Now, the original Gerber baby is all...
4 cze 2022 · Ms. Cook was the bona fide Gerber baby, the winner of a nationwide contest in 1928 that has since seen her portrait reproduced on billions of jars of baby food and other items sold round the...
1 wrz 2021 · You’ve seen that adorable, bright-eyed baby face that’s appeared on Gerber packaging for more than 90 years. The simple charcoal drawing of the Gerber Baby is so iconic it remains the company’s official trademark still today. As a result, advertising collectibles bearing the image continue to attract collectors. The Artist and Her Inspiration
Dorothy Hope Smith, a neighbor of the Turner family, drew the portrait and after more than 85 years, Mrs. Cook’s sparkling eyes and adorable, curious baby face still personify the Gerber brand, representing Gerber’s commitment to happy, healthy babies all over the world.
