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8 mar 2022 · The most well-known gaming commercials are a stark reminder of how male-dominated this industry has become. Rewind to the 90s and Nintendo’s first Super Mario Bros ads clearly showed an inclusive gaming experience, designed for all genders and all ages.
10 gru 2019 · Thanks to the book Marketing To Gen Z by Jeff Fromm and Angie Read, we now have a better idea of the hot brands and cool ideas which can resonate with this generation of consumers. Let us look at what these brands are, and learn how they make themselves likable to Gen Z teens.
From AwesomenessTV to Zendaya, these are the names marketers need to know if they want to reach kids, tweens and teens.
14 lis 2021 · In this article, you’ve learned the key points of consideration when it comes to creating an ethical gaming marketing campaign aimed at advertising your video game to young people.
1 mar 2023 · Platforms like Roblox, a popular game with millions of users, often feature branded content from companies like Nike, Vans, Kellogg’s, Forever21 within the game. These advertisements may be overt or hidden features (known as “Easter eggs” by kids), making them difficult to identify as advertising.
Advertising to children and teens continues to rely heavily on cross-promotional tie-ins with popular cartoon characters, sports stars, and Hollywood celebrities. These can range from free movie-character toys offered with children’s meals to sophisticated social-media campaigns aimed at teenagers and featuring popular musicians or movie stars.
2 cze 2022 · Mobile in-game advertising focuses more on selling your product using click-through links, or getting users to visit a website or download an app. In-game ads can also be used to create brand awareness, especially in computer and console games.
