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Bleu de France (Blue of France) is a colour traditionally used to represent France. Blue has been used in the heraldry of the French monarchy since at least the 12th century, with the golden fleurs-de-lis of the kings always set on a blue (heraldic "azure") background.
14 lip 2022 · On Bastille Day, Bugatti explores its intimate connection with ‘French Racing Blue’ from its roots in motorsport and into its evolution for Bugatti’s range of exclusive hyper sports cars. Soon, it will be reinvented for a new era at Bugatti.
14 lip 2022 · Explorons les origines de la couleur "French Racing Blue" de Bugatti, passée à la postérité comme l'emblème universel de la marque de Molsheim.
15 lip 2022 · Learn how Bugatti's signature color, French Racing Blue, has evolved over the decades from a light turquoise to a darker blue and a blue-tinted carbon fiber. See how the company plans to update the color for their electrified era with "La Vie en Bleu".
20 lip 2022 · Learn how the iconic blue colour of Bugatti evolved from a light turquoise to a darker shade and became a symbol of motorsport and patriotism. Discover how French Racing Blue is applied to the exterior and interior of modern Bugatti models and how it reflects the brand's identity.
Early French racing cars, including many of the all-conquering Bugatti Type 35 models, wore a vibrant shade of blue instantly recognizable to crowds as they roared past at more than 100 mph.”
À l’occasion de la Fête Nationale Française, Bugatti explore son lien intime avec la couleur « French Racing Blue », de ses origines dans le sport automobile à son évolution pour les hypersportives exclusives. A l’aube d’une nouvelle ère pour Bugatti, ce bleu se réinvente.