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The babies are back to celebrate a new way to #liveyoungDiscover more on www.evian.comListen to "The Bare Necessities" : https://Craash.lnk.to/TheBareNecessi...
Live Young!
evian - The Baby Bare NecessitiesThe Baby Bare NecessitiesAgency: BETC ParisDirector: Vania & MuggiaChief Creative Officer: Remi BabinetEvian Global Brand VP...
11 cze 2019 · Directing duo Vania & Muggia team up with BETC Paris to bring Evian's 'living young' ethos to life. Today, Evian unveils its latest campaign, the 'Baby Bare Necessities', a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for 'living young'.
19 kwi 2013 · The campaign, created by BETC, launched exclusively on Evian’s Facebook and YouTube pages today (19 April) ahead of a wider rollout on Sunday (21 April) across TV, cinema and on-demand. The spot, which is soundtracked by 1990s Ini Kamoze hit “Here comes the Hotstepper”, plays on Evian’s long-running “live young” strategy and strapline.
Now, the iconic babies are back in a 45-second spot that continues to spread Evian’s ongoing “Live Young” messaging. Created by BETC, the ad features a hip-hop version of “The Bare Necessities” from The Jungle Book, with music provided by rising rap star Jay Prince.
Moving away from a TV-focused model based on 30-second ads, evian® designed the Roller Babies campaign specifically YouTube. In doing so, it leveraged the best features of digital—a global reach, precise targeting and creative freedom.
