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  1. 29 kwi 2022 · How to Calculate DEC. When it comes to DEC, outdoor advertising experts use a simple calculation to determine how many impressions a given billboard could possibly receive each day. The equation for calculating DEC looks like this: (Average number of vehicles) x (Illumination rate) x (Average number of adult passengers)

  2. 7 gru 2023 · Calculate Daily Impressions: Multiply the average daily traffic count by the percentage of people who are likely to see your billboard. This percentage is known as the “Likely-to-See Factor” and is typically estimated based on industry standards and experience.

  3. 17 paź 2023 · How Are Billboard Impressions Calculated? Calculating billboard impressions involves considering several factors, including traffic volume, location, and placement. Here’s a simplified formula commonly used to estimate billboard impressions: Impressions = Daily Effective Circulation (DEC) x Showing Period Daily Effective Circulation (DEC)

  4. Fliphound's billboard advertising calculator lets advertisers and business owners test various scenarios using different variables including: reach, frequency, budget, audience, number (#) of billboards, daily effective circulation (DEC), traffic count, monthly-weekly-daily impression, ad retention, and budget parameters to calculate and ...

  5. OutdoorBillboard.com, a site that lists billboards for sale across the country. SignValue , includes a glossary, DEC calculator, state links for all states, and lists of digital display LED manufacturers, outdoor advertising companies, billboard fabricators, outdoor associations, and

  6. Billboard companies are usually worth surprisingly high prices in the market. Buyers and sellers rely almost exclusively on market multiples that are widely recognized as the best measures of fair market value.

  7. Daily Effective Circulation (D.E.C.) is the average number of passers-by or persons (18+ years) in cars or other vehicles, that could potentially be exposed to an advertising display or billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.

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