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6 dni temu · The purpose of the current research is to confirm a measure of customer loyalty based on this conceptualization and to identify how customer loyalty affects two specific outcomes identified as crucial in the literature: (1) customer advocacy and (2) share-of-wallet.
1 lip 2018 · They are 1) loyalty’s primary determinants (PD), which include, customer’s satisfaction, trust, perceived value, and perceived service quality; 2) loyalty’s secondary determinants (SD), which...
2.1.1. Loyalty definition. Traditionally, loyalty is defined as “the degree to which a consumer consistently purchases the same brand within a product class” (American Marketing Association1). Authors first adopted a stochastic approach, merely behavioral in which they don’t try to explain reasons underlying behaviors.
This paper sought to discuss the concept of loyalty of customers to organizations and brands. Loyalty is defined as the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.
26 sty 2023 · This research empirically investigates how banks' CSR activities generate positive customer responses in the form of co-creation, customer-company identification (CCI), and loyalty.
3 dni temu · Customer loyalty definition and importance. Customer loyalty describes a customers’ willingness to return to a company in order to purchase its services or products. It is manifested when a customer makes repeat purchases, choosing a specific company over its competitors.
1 lip 2003 · Moving customers up a ‘loyalty ladder’ through image-based or persuasive advertising and personal service (recovery) programs are frequently used tactics (Brown 2000; White and Schneider 1998).
