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Ads that perform their best in our auction combine five components: the right objective, targeting, a sufficient budget, enough duration and compelling ad creative. How your inputs will influence your ad’s performance.
We use an ad auction to determine the best ad to show to a person at a given point in time. The winning ad maximizes value for both people and businesses. Understanding the ad auction can help you understand your ad performance.
Reklamy na Facebooku i Instagramie są oparte na systemie aukcji. Dowiedz się, jak działa system aukcji, a także jak utrzymać konkurencyjność firmy. Pierwsze kroki
Instagram and Facebook ads are run on an auction system. Learn how the ad auction works and how to stay competitive.
Ad auction. For each ad impression, our ad auction system selects the best ads to run based on the ads' maximum bids and ad performance. All ads across Meta technologies such as Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction.
On Meta, which powers ad networks like Facebook and Instagram, you need to win a real-time, continuously running auction against other brands competing for eyeballs from the same audience. But how that happens is one of the best-kept secrets in the ad space.
Learn to set up ads successfully using Meta's ads auction framework: objective, audience, budget, and creative.
