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Intense. competition between Pepsi and Coca-Cola has characterized the soft-drink industry for decades. In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, 1960s, and early 1970s. It outsold Pepsi two to one. But this was to change.
CDA, Coke or Pepsi offered funds for marketing and other purposes in exchange for shelf space. With smaller regional accounts, bottlers assumed a key role in developing such relationships, and paid an agreed-upon percentage—typically 50% or more—of promotional and advertising costs.
The effects of The Coca-Cola Company's decision to introduce New Coke to replace original Coke in 1985 can be attributed to three areas: it was a replacement beverage, the organization misapplied focus group data, and leadership experienced tunnel vision, ignoring warning signs of trouble.
13 paź 2016 · The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices.
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies.
9 gru 2010 · The 'Cola Wars Continue: Coke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry.
This case examines the competitive strategies deployed by Coca-cola and Pepsi since their establishment in early 1890’s. Pepsi was a small player and a number 3 in the market behind Coca-cola and Dr. Pepper in 1940s. The fierce Cola Wars between Coca-cola and Pepsi began in the year of 1950 when Pepsi promoted a former Coca-cola
