Search results
The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence.
Clean Edge Razor: Splitting Hairs in Product Positioning. COMPANY BACKGROUND. Paramount Health and Beauty Company was a giant in global consumer products with worldwide sales of $13 billion and gross profit of $7 billion in 2009.
19 sty 2011 · The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence.
Within the super-premium segment, Clean Edge could be positioned either as Niche product focusing on high involvement, fastidious groomers looking for a superior shaving experience, or a mainstream product focusing on the broad advantage of offering the closest possible shave.
The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge’s improved design provided superior performance by utilizing a vibrating technology
19 sty 2011 · Available with this Brief Case: a Case Preview and an updated Teaching Note. A Case Preview is an optional, customizable resource that provides students with a lens through which to consider...
The Clean Edge Razor, after years of development, was set to be launched. This case study deals with product positioning for the Clean Edge Razor as dealt with by Jackson Randall, its product manager. John A. Quelch and Heather Beckham. Harvard Business Review (4249-PDF-ENG) January 19, 2011.
