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The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV's own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV's free-to-air channels and its streaming service next year.
U is a free on demand TV service. Watch comedy, drama, entertainment and documentaries from U&W, U&Dave, U&Drama and U&Yesterday on your TV, mobile, tablet, or online. Whatever you're into, you'll be sure to find something to watch on U.
16 lip 2024 · UKTV has announced that U - its new masterbrand - will launch on 16th July, including a quality line-up of content of nearly 8,500 hours on its free streaming service, an uplift of almost 1,500 hours from the start of the year. The masterbrand will unite UKTV's family of free-to-air channels becoming U&Dave, U&DRAMA, U&YESTERDAY and U&W.
English. Website. u.co.uk. U (formerly known as UKTV Play) is a video on demand service owned by UKTV, which is operated by the BBC 's commercial subsidiary BBC Studios. The service launched on 4 August 2014 and offers catch-up programming and live broadcasts from UKTV's free-to-air channels (U&Dave, U&Drama, U&W, U&Yesterday and U&Eden [1]).
6 cze 2024 · UKTV has announced that U – its new master brand – will launch on 16th July, including a line-up of content of nearly 8,500 hours on its free streaming service, an uplift of almost 1,500...
29 lis 2023 · Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV’s family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and...
16 lip 2024 · Today marks the launch of UKTV’s new Masterbrand U, which sees its free streaming service transition to U and its free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY. Viewers will see the changes on air and across platforms, with all assets reflecting the new brand design system.
