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This textbook provides a comprehensive and detailed introduction to business model concepts in the digital world. It explains each business model type with a dedicated case study and features a comprehensive case study on Google/Alphabet that combines all aspects of digital business models.
This textbook introduces readers to the field of business model management, with a focus on the structure of business models and their implementation. It includes a wide array of real-world examples from different industries to help readers easily understand the practical implications.
‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners.
17 mar 2014 · A business model is a sustainable way of doing business. Here sustainability stresses the ambition to survive over time and create a successful, perhaps even profitable, entity in the long...
The objective of this paper is to increase our founda-tional understanding of the business model concept by addressing three areas of research: business model definitions, business model frameworks and elements, and business model classifications and archetypes.
Business Modelling - The documentation, analysis and design of the structure of a business or business sector; its aims and objectives, the mechanisms and resources used to deliver them; the constraints it must work
Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services.
