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6 lip 2021 · Brands are reporting impressive levels of response to long-form luxury fashion videos on YouTube with informed and educational content. Creators, designers and tech experts weigh in on best practices.
This campaign video pans a long line of models whispering the iconic fashion brand’s name to the next in line and at the end, it’s revealed how the word Versace should be pronounced. The video exemplifies the exclusivity of Versace’s ‘clan’ which consumers may aspire to be part of.
16 lip 2021 · The big names in luxury are selling other brands as a way to create newness, build audience engagement, share values and become cultural curators.
20 cze 2024 · Top designer brands dominate the fashion industry headlines and influence our everyday clothing choices. Here are the ones worth knowing about.
Nike, Adidas, and H&M are among the well-known names on the list. According to the report, mid-market players are increasingly losing out to luxury and value brands.
27 lip 2023 · From everyday wardrobe staples to special occasion pieces, luxury fashion houses are at every turn. While the world of designer fashion can be intimidating and present challenges like keeping up with trends or understanding how to style them successfully, there’s no denying its allure.
5 cze 2020 · The Vogue Business Luxury Fashion Index, which surveyed more than 8,000 luxury consumers worldwide, found that Alexander McQueen, Versace and Valentino outperformed its peers in digital marketing and brand perception.
