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27 gru 2023 · The average email bounce rate last year was 0.41%, with the average bounce rate by industry ranging from 0.16% up to 1.39%. There are two types of bounce: learn the difference between soft bounces and hard bounces here.
5 sty 2024 · An email bounce rate is the percentage of emails that couldn’t be delivered from the total number of sent emails. Email bounce itself is a delivery failure, either temporary or permanent. Let’s say you want to surprise a friend you haven’t seen for ages.
1 lip 2024 · I’ve curated email marketing benchmarks for bounce rates across industries to guide you through the process. Data sources: Constant Contact, Mailerlite, Omnisend, Mailchimp, and GetResponse. Unique Data: Average Email Bounce Rates by Industry. Some industries only appeared in certain vendors’ reports.
For example, our data shows that the highest average email open rate is 40.55 percent for government emails, while the lowest average email open rate is 27.34 percent for vitamin supplement emails.
Email bounce rate measures the portion of your email recipients who didn’t receive your message; in other words, an email “bounces” when it doesn’t reach its intended recipient. Higher email bounce rates are unfavorable for an obvious reason and a not-so-obvious reason.
Email benchmarks by industry. We’re constantly asked what a good open rate or click-through rate is for email. The short answer is, it depends. Those types of key engagement metrics can vary widely based on your industry (as you can see), and other factors. See where your emails rank.
The average email open rates are up by 12.84 percentage points (pp), while click-throughs grew by 1.36 pp. At the same time, the average unsubscribe rates remained stabled (+0.05pp) and bounce rates slightly dropped (-0.24pp).
