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Services Marketing. The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
11 cze 2022 · It has been significantly condensed and sharpened to provide a crisp introduction to key topics in services marketing.
1 cze 2015 · PDF | On Jun 1, 2015, Maria Johann published Services Marketing | Find, read and cite all the research you need on ResearchGate.
We also define the nature of services and how they create value for customers without transfer of ownership. The chapter highlights some distinctive challenges involved in marketing services and introduces the 7 Ps of services marketing.
To forge ahead in this highly competitive landscape, businesses increasingly rely on service and service products to create and capture value. The Essentials of Services Marketing, Second Edition is written in response to this global transformation of our economies to services. See Full PDF. Download PDF. David López.
5 wrz 2020 · xxi, 569 pages : 24 cm. A variety of multi-media instructional aids are available to supplement the text. Includes bibliographical references and index. Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in services ...
