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3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
20 sie 2020 · Defining Marketing for the 21st Century --Developing Marketing Strategies & Plans --Gathering Information & Scanning the Environment --Conducting Marketing Research & Forecasting Demand --Creating Customer Value, Satisfaction, and Loyalty --Analyzing Consumer Markets --Identifying Market Segments and Targets --Creating Brand Equity --Creating ...
Po przeczytaniu tego rozdziału Czytelnik powinien umieć: • przedstawić społeczną krytykę marketingu i odpowiedzieć na nią; • zdefiniować konsumeryzm i ruch ochrony środowiska oraz wyjaśnić, w jaki sposób oba zjawiska wpływają na strategie marketingowe; • opisać zasady społecznie odpowiedzialnego marketingu; • wyjaśnić ...
Contents. Preface. Part 1 Understanding Marketing Management. Chapter 1 Defining Marketing for the New Realities. Chapter 2 Developing Marketing Strategies and Plans. Chapter 3 Creating Long-Term Loyalty Relationships. Part 2 Capturing Marketing Insights. Chapter 4 Collecting Information and Forecasting Demand.
15 paź 2020 · Contributor. Internet Archive. Language. English. Volume. 13. 1 volume (various pagings) : 29 cm. This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index. pt. 1.
Definition of marketing – A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value
Part 1 Defining Marketing and the Marketing Process 24 1 Marketing: Creating and Capturing Customer Value 24 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 60 Part 2 Understanding the Marketplace and Consumers 90 3 Analyzing the Marketing Environment 90
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