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structures. We focus on two important ap-proaches that have been underplayed in the literature: political economy and population ecology. Political economy has pioneered thinking about the linkages between states, law, and markets and the historical emergence of sys-tems of governance. The literature on the comparative study of capitalist ...
This article aims to provide a broad multidisciplinary overview of the current social media research landscape in business and economics and to showcase the many faces of social media research, including research in finance, accounting, marketing, information systems, innovation, entrepreneurship, and human resource management.
Sociological influences are most ap-parent in the modern institutional ap-proach, which sees economic processes as part of an organic whole of the total society. This approach means that mar-keting activities are not looked on as the individualistic acts of atomistic man, but rather as functions operating through various marketing structures ...
1 sty 2012 · Essay one focuses on the assumptions mobilized about markets in literature originating in marketing and economic sociology.
There is a great deal of agreement that markets are social structures characterized by extensive social relationships between firms, workers, suppliers, customers, and governments. But, like in many sociological literatures, the theory camps that have formed often seem to speak by each other.
17 maj 2017 · This introductory chapter begins with a discussion of the increasing functional importance of marketing and the problems associated with the psychologically derived, or informed, literature that tends to dominate much of the academic scholarship in the area. The...
Our examples so far show that there are close parallels between sociology and marketing unrecognized in most contemporary marketing textbooks. In what follows the focus will be on the main concepts borrowed from sociology, how they are used and why they are used that way.
