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1 paź 2023 · Based on relationship marketing (RM) and interorganizational learning theories, the authors propose a model that explains relationship configurations that reveal opportunities under economic uncertainty.
5 maj 2023 · To grow strong relationships in the “relationship economy,” businesses should focus on authenticity, shared values, personalization and engagement.
9 mar 2016 · Relationship quality is a central theme in business to business relationships, and it is becoming increasingly important from a theoretical as well as practical perspective to understand and monitor relationship quality.
29 lut 2024 · Our research supports the significant role of RM in the PD process and the lasting impact of adopting marketing practices on the market and FP in the long term. The implementation of marketing practices can increase the long-term effectiveness of a firm’s performance.
29 gru 2021 · Summary. What will it take to make work better? Over the past year, HBR has published a wide array of research-backed articles that explore topics ranging from retaining employees to overcoming...
28 sie 2020 · In view of the growing importance of relationship marketing and customer loyalty, present study attempts to review relationship marketing practices and customer loyalty and their linkages in...
9 lis 2022 · The relational HRM literature integrates two bodies of knowledge by addressing how “formal and informal patterns of interactions between dyads and groups of individuals within and outside the organization impact and are impacted by HRM practices and systems” (Gittell et al., 2020, p. 1).
