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3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
20 sie 2020 · Defining Marketing for the 21st Century --Developing Marketing Strategies & Plans --Gathering Information & Scanning the Environment --Conducting Marketing Research & Forecasting Demand --Creating Customer Value, Satisfaction, and Loyalty --Analyzing Consumer Markets --Identifying Market Segments and Targets --Creating Brand Equity --Creating ...
Marketing polega na podjęciu działań mających doprowadzić do pożądanej reakcji ze strony docelowej publiczności na produkty, usługi, idee czy inne obiekty. Marketing transakcyjny jest częścią szerszego pojęcia marketingu partnerskiego (relacyjnego).
Contents. Preface. Part 1 Understanding Marketing Management. Chapter 1 Defining Marketing for the New Realities. Chapter 2 Developing Marketing Strategies and Plans. Chapter 3 Creating Long-Term Loyalty Relationships. Part 2 Capturing Marketing Insights. Chapter 4 Collecting Information and Forecasting Demand.
It defines marketing as facilitating exchanges to meet customer needs and discusses marketing's focus on understanding customers. The document then describes different types of marketing jobs, including those in sales, retail marketing, internet marketing, design, and analysis.
Definition of marketing – A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value
Principles of Marketing, 17th GLOBAL Edition - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.
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