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3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
25 wrz 2021 · In this handout, we provide a detailed and complete definition and meaning of marketing that includes economic as well as socio-legal aspects. Discover the world's research 25+ million members
11 sie 2020 · 'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book
This text includes all of the major learning objectives covered in an introduction to marketing class. The main topics include the definition of marketing, strategic planning, consumer behavior, the 4 Ps, offerings, marketing channels, selling, and overview of a marketing plan.
1 kwi 2014 · Marketing defined: In the commonly accepted usage of the term, marketing covers all business activities necessary to affect transfers i n the ownership of goods and to provide for their...
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.
Read the latest chapters of Handbook of the Economics of Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature.
