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When communicating with printing or promotional vendors—anyone who is reproducing our logo and brand colors—it’s critical to specify the appropriate color system for each means of reproduction. CMYK with Pantone spot color number. Choose brown, gold, white or gray for staff shirts.
- University Logo
The most essential visual asset to Western Michigan...
- University Logo
The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content.
Our logo represents all of Western Michigan University. It unifies our brand and brings together all aspects of the University. The more consistently and correctly we use our logo and visual identity, the greater the positive impact it will have in strengthening our brand.
The Western Michigan University colors are Brown and Gold. The nickname of the athletics team is the Broncos. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below.
30 maj 2021 · Western Michigan has essentially taken the original “Ghost Bronco” logo, flipped its orientation, updated the color, filled in the eye, gave it an outline and added gold accents throughout.
8 paź 2012 · WMU’s colors predate the mascot that would eventually adopt the brown and gold as its own. The first reports of the university adopting its earthy tones emerged in 1905, while the football team still referred to themselves as the Hillsmen, well before the team became known as the Hilltoppers, and later the Broncos.
7 cze 2021 · Proudfoot announces in the video that Western Michigan reduced its number of official colors from seven to two — brown and gold — the colors which are cited in the fight song and alma mater.
