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11 cze 2022 · The 9th edition of the best-selling text Services Marketing: People, Technology, Strategy will be available in Aug 2021.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
Services Marketing. The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience.
1 cze 2015 · PDF | On Jun 1, 2015, Maria Johann published Services Marketing | Find, read and cite all the research you need on ResearchGate.
We also define the nature of services and how they create value for customers without transfer of ownership. The chapter highlights some distinctive challenges involved in marketing services and introduces the 7 Ps of services marketing.
Introduction to Services Marketing. Paulina Papastathopoulou, Ph.D. Lecturer in Marketing Department of Marketing and Communications. 1. Defining services. “Activities, benefits and satisfactions, which are offered for sale or are provided in connection with the sale of goods” (American Marketing Association, Committee of Definitions 1960, p. 21).
