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Sales & Marketing Source is a database that supports the career development needs of sales and marketing professionals. It includes articles from a wide range of industries, providing insights into best practices across the discipline.
Google Scholar provides a simple way to broadly search for scholarly literature. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions.
Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
1 lis 2023 · Clusters like “Commerce” (in orange), “Data-driven marketing” in green), “Digital Marketing” (in red), “Marketing strategies” (in yellow) and “Decision support systems” (in gray) suggest some specific areas of focus and specialization within the broader subject.
1 kwi 2022 · We identified five key themes in the SMI literature: differences between the roles and perspectives of sales and marketing, sales-marketing interactions and perceptions, sales-marketing structure, SMI effects, and factors that impact the SMI.
3 Core Principles of Digital Customer Experience. Sales & Marketing Digital Article. Michael Ross. A look at what often goes wrong - and how companies can get it right. March 09, 2023. When...
Andrew Strauss. Summary. Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a...
