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15 paź 2020 · This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index. pt. 1.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; ...
17 cze 2009 · Marketing management by Kotler, Philip. Publication date 2003 Topics Marketing, Administración de mercadeo, Marketing, Strategisch management Publisher Upper Saddle River, N.J. : Prentice Hall Collection ... Edition 11th ed. External-identifier urn:oclc:record:1036700593 urn:lcp:marketingmanagem00kotl:lcpdf:9e97236c-c8eb-48e7-87ed-6a8ef82ee192 ...
Marketing Management. Philip Kotler. Pearson Prentice Hall/Pearson Education International, 2009 - Marketing - 816 pages. This is the 13th edition of 'Marketing Management' which...
Contents. Preface. Part 1 Understanding Marketing Management. Chapter 1 Defining Marketing for the New Realities. Chapter 2 Developing Marketing Strategies and Plans. Chapter 3 Creating Long-Term Loyalty Relationships. Part 2 Capturing Marketing Insights. Chapter 4 Collecting Information and Forecasting Demand.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
