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Miller "The 1-Second Ad". If brevity is the soul of wit, you can’t get much wittier than a one-second commercial — especially if you save the better part of $3 million in the process.
First, a well-placed ad with a simple message can work. According to AC Nielsen, the one-second Miller ad moved the rating meter the same as the average 30-second commercial did during the 2009 Super Bowl, and sales for Miller High Life jumped the week after the commercial aired.
In its never-ending quest to spread common sense and promote value, Miller High Life has opted not to spend $3 million for 30 seconds, and will instead air a...
This professional campaign titled '1-Second Ads' was published in United States in January, 2009. It was created for the brand: Miller High Life, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset.
This professional campaign titled '1-Second Ad' was published in United States in January, 2011. It was created for the brand: Miller, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset.
Case Study One Second Ad for Miller High Life by Saatchi & Saatchi NY.
CHICAGO (AdAge.com) -- Miller High Life's one-second Super Bowl ads that weren't created a sales bump that definitely was. High Life sales, which fell four straight years until the introduction of the campaign, have been generally stronger since.
