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30 lip 2015 · Product, price, place and promotion variables need to be managed by understating psychological traits of customers buying nature.
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Product, price, place and promotion variables need to be...
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Social marketing is a distinct marketing discipline, one that has been labeled as such since the early 1970s and refers primarily to efforts focused on influencing behaviors that will improve health, prevent injuries, protect the environment, contribute to communities,
Kotler and Roberto (1989) define social marketing as: A social change management technology involv1ng the design, implementation, and control of programs aimed at increasing the acceptability of a social idea or practice in one or more groups of target adopters.
1 sie 2023 · Definition. Lauterborn ’s 4Cs is a model associated with mar- keting planning that places emphasis on the cus- tomer ’s viewpoint rather than the organization’ s. viewpoint. It was devised as a...
In this paper, social marketing is defined as a theoretical metaphor. The theoretical base associated with the marketing discipline is the chief advantage of the social marketing approach.
Based on the distinctiveness of the social marketing concept, we have derived the following 4 Ps of social marketing: Proposition: The product in social marketing is inherently more complex than the product in commercial marketing (McDermott et al, 2005).
8 wrz 2023 · 6.3.1 Social Marketing Mix: The 4Ps of Social Marketing. The original 4Ps of the social marketing mix can be traced back to Kotler and Zaltman’s definition, which indirectly mentions each component of the marketing mix:
