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7 lut 2023 · Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program.
1 gru 2023 · Phases and Staff Considerations for Implementing a Hotel Loyalty Program. The launch of a new hotel loyalty program requires a three-phased approach and a teamwide effort. Here you’ll learn more about the role each part of a hotel organization plays.
The major hotel loyalty programs include Marriott Rewards, Hilton's HHonors, Starwood Preferred Guest, InterContinental Hotel Group's Priority Club Rewards, and Choice Privileges.
20 paź 2022 · As travel demand continues to evolve, industry leaders say loyalty programs are more important than ever. In fact, research from Cornell University’s The Center for Hospitality Research shows that hotel loyalty programs can account for a 57 percent increase in room revenue.
The benefits for hotels to offer loyalty programs to their guests can be manifested in profitability, share of wallet, willingness to pay more, word-of-mouth (WOM) and electronic WOM (Kandampully et al., 2015).
These are the essential guest loyalty metrics that CEOs and General Managers should track, along with strategies to analyze and improve loyalty scores and boost revenue.
18 gru 2023 · By understanding guest behavior patterns through data analytics, hotels can create highly targeted offers through their loyalty programs, whether it be tailored package deals, special promotions for repeat guests or personalized incentives for longer stays.
