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20 sie 2020 · This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index.
3 sie 2023 · Principles of marketing. by. Kotler, Philip. Publication date. 2012. Topics. Marketing. Publisher. Boston : Pearson Prentice Hall.
His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; ...
15 paź 2020 · Marketing management. pt. 1. Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- pt. 2. Capturing marketing insights -- Gathering information and scanning the environment -- Conducting marketing research and forecasting demand -- pt. 3.
Marketing polega na podjęciu działań mających doprowadzić do pożądanej reakcji ze strony docelowej publiczności na produkty, usługi, idee czy inne obiekty. Marketing transakcyjny jest częścią szerszego pojęcia marketingu partnerskiego (relacyjnego).
1 cze 2021 · 1. Understanding marketing management -- Pt. 2. Capturing marketing insights -- Pt. 3. Connecting with customers -- Pt. 4. Building strong brands -- Pt. 5. Shaping the market offerings -- Pt. 6. Delivering value -- Pt. 7. Communicating value -- Pt. 8. Creating successful long-term growth. Notes. Cut-off text on some pages due to tight binding.
1 sty 2006 · PDF | On Jan 1, 2006, P Kotler and others published Marketing Management | Find, read and cite all the research you need on ResearchGate.
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