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AAdvantage is the frequent-flyer program of American Airlines. Launched May 1, 1981, it was the second such loyalty program in the world (after the first at Texas International Airlines in 1979) and remains the largest, with more than 115 million members as of April, 2021.
20 gru 2020 · Search the history of over 866 billion web pages on the Internet. ... Strategy In Airline Loyalty Frequent Flyer Programs Bookreader Item Preview ... PDF download. download 1 file . SINGLE PAGE PROCESSED JP2 ZIP download. download 1 file ...
30 mar 2019 · This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions of these models an analysis of airline loyalty programs offered by European...
1 wrz 2012 · In this article we review how the programs evolved over the last 30 years and introduce three typologies of frequent flyer programs: legacy programs, advanced programs and autonomous next generation programs.
24 sty 2014 · In this article we review how the programs evolved over the last 30 years and introduce three typologies of frequent flyer programs: legacy programs, advanced programs and autonomous next...
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner.
10 paź 2017 · De Boer provides a full overview of various frequent flyer program (FFP) types by applying three distinct angles. First, De Boer identifies the key characteristics of the legacy, advanced and autonomous program typologies. Subsequently, De Boer finds key differences...
