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1 sty 2022 · Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to...
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
5 wrz 2020 · A variety of multi-media instructional aids are available to supplement the text. Includes bibliographical references and index. Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in services marketing; Ethical issues in ...
Services Marketing. The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience.
11 cze 2022 · Services Marketing. Book PDF Available. Essential of Services Marketing, 4th Edition. June 2022. Publisher: Pearson Higher Education. ISBN: 978-1-292-42519-1. Authors: Jochen Wirtz....
The paper summarizes current research in this domain, which coalesces around three broad perspectives, namely, the service-dominant logic of marketing, technology and service, and transformative service research. It concludes by outlining likely trends for service research into the future.
1. MARKETING 1.1 DEFINITION OF MARKETING: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer
