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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
5 wrz 2020 · A variety of multi-media instructional aids are available to supplement the text. Includes bibliographical references and index. Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in services marketing; Ethical issues in ...
Key chapters of Winning in Service Markets are available as stand-alone publications in e-book and paperback: • Vol. 1: Understanding Service Consumers • Vol. 2: Positioning Services in Competitive Markets • Vol. 3: Developing Service Products & Brands • Vol. 4: Pricing Services & Revenue Management • Vol. 5: Service Marketing ...
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11 cze 2022 · Services Marketing. Book PDF Available. Essential of Services Marketing, 4th Edition. June 2022. Publisher: Pearson Higher Education. ISBN: 978-1-292-42519-1. Authors: Jochen Wirtz....
15 gru 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles – rather than physical goods and discrete transactions – to customers.
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