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The COVID-19 pandemic has further impacted the airline, reducing passenger traffic to near zero and forcing workforce reductions. Moving forward, Philippine Airlines aims to pursue strategies to increase market penetration and product development, targeting both domestic and international routes as travel restrictions ease.
The plan focuses on retaining its market retention and increasing cargo flights, suggesting ways it can build on existing customer relationships, and on the development of new services targeted to specific customer niches.
25 kwi 2017 · This document provides a 10 step marketing plan for Cebu Pacific Air. It analyzes Cebu Pacific's target market as budget conscious travelers looking for quality low-cost experiences. It also examines Cebu Pacific's competitors such as Philippine Airlines, ZestAir, and AirPhil.
This document provides an analysis of the macro environment, internal environment, economic environment, and socio-political environment as it relates to an integrated marketing communications campaign for Philippine Airlines (PAL).
For example, we restructured our accounts by flight route and split them into branded and generic campaigns, adopted a smart bidding strategy for most campaigns that allowed us to drive conversions at a target return on ad spend (tROAS) goal, and we targeted our high-value customers with remarketing lists for search ads, similar audiences for ...
29 lut 2024 · An airline marketing strategy is an overall business plan that aims to reach prospective consumers. turn them into customers and keep existing ones engaged. When systematically planned, the strategy covers the four Ps of marketing: product, price, place, and promotion.
This document provides an overview and final assessment of Philippine Airlines (PAL). PAL is the largest airline in the Philippines and faces several operational challenges, including a corporate reorganization under bankruptcy protection, job cuts and fleet reductions due to the pandemic, and ongoing losses since 2016.
