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MM51 1.00 Understand marketing, marketing functions, marketing mix components (4 P’s), marketing strategies and tactics, target market identification, segmentation, the need for marketing...
This document discusses key concepts in marketing management including the changing role of marketing, the 4 Ps of marketing, and the components of an effective marketing plan. It explains that marketing has shifted from a focus on physical efficiency to selling and adoption of a marketing approach.
16 lut 2017 · This document provides an overview of key marketing management concepts including definitions of marketing, the marketing management process, the 4Ps of the marketing mix, and marketing orientations like production, selling, and marketing concepts.
This document provides an introduction to key concepts in marketing management. It discusses the importance of marketing and defines marketing as creating and delivering value for customers. It outlines core concepts such as needs, targeting markets, branding, marketing channels, and competition.
8 lis 2012 · The document discusses key marketing concepts including the definition of a market, what can be marketed, and the marketing mix of product, price, place, and promotion. It also covers needs, wants and demands, market segmentation, targeting and positioning, and the importance of understanding customers and competitors.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. 1-3. 4 Definition of Marketing.
2 wrz 2014 · Marketing Management. After carefully studying this chapter, you should be able to: Define marketing; Explain the marketing concept; Describe how marketing is organised; Explain how to monitor environment.
