Search results
24 cze 2024 · Philip Kotler, one of the co-authors of the discipline-defining textbook, Marketing Management, defines marketing strategy as the process to: Create, communicate, and deliver value to a target market at a profit.
11 cze 2024 · According to Philip Kotler, considered one of the fathers of modern marketing, a traditional marketing plan serves: “to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.
26 cze 2024 · The marketing plan serves three main functions: It describes the company‘s goal and proposed course of action, informs the relevant stakeholders about the goal and action plan, and persuades...
5 dni temu · Philip Kotler and Keven Lane Keller define marketing management in their book, aptly titled Marketing Management, as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.”
29 cze 2024 · Philip Kotler’s definition of marketing emphasizes the importance of creating value for customers, clients, partners, and society at large, and the four Ps of marketing provide a framework for achieving this goal.
10 cze 2024 · Discover how Philip Kotler's marketing principles impact your life. Learn about needs vs. wants, individual decisions, and the latest marketing trends.
9 cze 2024 · A discussion featuring Dr. Philip Kotler delves into the origins and evolution of marketing, emphasizing the exploration and delivery of value to target markets. The session covers the diverse tasks and challenges faced by Chief Marketing Officers while presenting contrasting viewpoints on marketing.
