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3 dni temu · The SCImago Journal & Country Rank (SJR) is a portal that includes the journals and country scientific indicators developed from the information contained in the Scopus database (Elsevier). The SJR was developed by the SCImago Research Group from the Google PageRank algorithm.
5 dni temu · SJR is a portal which uses data, from 1996 onward, contained in Scopus and a platform based on the algorithm Google PageRank. The indicator provides a measure of the visibility, impact, prestige of the journals in Scopus. The interface is very simple and easy to use.
9 godz. temu · The realm of financial services marketing operates within a distinctive framework characterized by its utilitarian nature and rigorous regulatory oversight (Albers‐Miller & Stafford, 1999; Ponsignon, 2023).Unlike conventional consumer goods or services, financial products often serve practical purposes tied to individuals' financial well-being, necessitating a nuanced approach to marketing.
5 dni temu · Introducing the ARTS framework: A tool for constructive re-inquiry. The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles.
3 dni temu · Trends in fast foods and green e-marketing are increasing around the world including Pakistan. Drawing on unique survey data of the year 2023 for urban Pakistan, this study aimed to identify the principal determinants of consumer satisfaction toward green e-marketing of international fast food chains using service quality (SERVQUAL) dimensions and the conventional economics of happiness ...
1 dzień temu · Digital marketing enables firms to strategically distribute content to their clients and consumers, facilitating two-way contact and exchanges between organisations and audiences. ... preferences, and expectations. Digital marketing strategies facilitate the dissemination of products and services, demonstrate businesses' commitment to ...
4 dni temu · The Journal of Social Service Research is exclusively devoted to empirical research and its application to the design, delivery, and management of the new social services.