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The Journal of Consumer Psychology (JCP) publishes top quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology.
- Consumer Psychology Review
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- Consumer Psychology Review
Journal of Consumer Psychology is a scholarly journal that publishes research on consumer behavior, decision making, and marketing. It covers topics such as emotion, self, identity, sensory perception, branding, and materialism.
The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology.
1 kwi 2024 · A desire to create shared memories increases consumers' willingness to sacrifice experience quality for togetherness. Ximena Garcia-Rada, Michael I. Norton, Rebecca K. Ratner. , Pages: 247-263. First Published: 09 April 2023. Abstract.
Pages: 1-221. January 2024. Sign up for email alerts. Enter your email to receive alerts when new articles and issues are published.
Read the latest articles of Journal of Consumer Psychology at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature.
The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology.