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  1. 8 maj 2009 · Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services. The goal is to understand customer needs and create value for both customers and businesses through the exchange of products and services.

  2. Download PowerPoint slide decks for each module of the course, aligned to course content and openly licensed. Learn about marketing concepts, strategies, ethics, research, consumer behavior, branding, pricing, distribution, promotion, and more.

  3. 11 lip 2014 · introduction to marketing. Marketing Defined. Kotler’s social definition: “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.”.

  4. 10 cze 2019 · This document provides an overview of key marketing concepts including definitions of marketing, the exchange process, marketing orientations (such as production, sales, and marketing), the marketing environment, and marketing functions.

  5. 12 lip 2013 · This document provides an introduction to key marketing concepts. It defines marketing as satisfying customer needs profitably through creating and exchanging value. The marketing mix, also called the 4Ps, is introduced as product, price, place, and promotion.

  6. This document provides an introduction and overview of marketing. It defines marketing as the process of satisfying consumer needs and wants through an exchange process. Marketing involves creating, offering, and exchanging products of value between at least two parties.

  7. Introduction to marketing PPT - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. The document provides an introduction to marketing, discussing traditional/old marketing concepts versus modern marketing concepts.

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