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20 mar 2024 · How did Bud Light lose sales due to a boycott triggered by a transgender influencer collaboration? An analysis of sales data reveals the factors that make a brand more or less vulnerable to a boycott, such as substitutability, visibility, and consumer ownership.
Sales volume for Bud Light fell 29.5% in the week ending May 20, 2023. Besides the growth in Molson Coors, sales of products owned by the Boston Beer Company also surged since the boycott began. Late May also saw AB InBev double down on their pro-LGBTQ+ outlook, donating $200,000 to the National LGBT Chamber of Commerce.
29 lut 2024 · The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
14 cze 2024 · Sales of Bud Light declined by roughly 25% over the weeks following a product endorsement from Dylan Mulvaney, a transgender influencer, which sparked backlash among many conservatives last April, according to data from Bump Williams Consulting and Nielsen NIQ obtained by ABC News.
Sales to US retailers declined by 14%, under-performing the wider beer industry, primarily due to the decline in the volume of Bud Light it sold, the company said in a statement.
According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the...
29 cze 2023 · Its sales exceeded $5 billion last year, roughly 9 percent of Anheuser-Busch InBev’s revenue. But since the boycott, Bud Light has been dethroned by Modelo Especial. In the four weeks that...
