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1. www.researchgate.net › publication › 361228821_Essential_of_Services_Marketing_4th(PDF) Essential of Services Marketing, 4th Edition - ResearchGate

   www.researchgate.net › publication › 361228821_Essential_of_Services_Marketing_4th

   11 cze 2022 · Services Marketing. Book PDF Available. Essential of Services Marketing, 4th Edition. June 2022. Publisher: Pearson Higher Education. ISBN: 978-1-292-42519-1. Authors: Jochen Wirtz. National...

2. www.researchgate.net › publication › 348960657Services Marketing: People, Technology, Strategy, 9th edition

   www.researchgate.net › publication › 348960657

   1 sty 2022 · Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to...

3. www.academia.edu › 49324388 › Services_Marketing_People_Technology_Strategy_9th(PDF) Services Marketing: People, Technology, Strategy; 9th...

   www.academia.edu › 49324388 › Services_Marketing_People_Technology_Strategy_9th

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   Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

4. www.academia.edu › 81228421 › Essentials_of_Services_Marketing_4th_EditionEssentials of Services Marketing, 4th Edition - Academia.edu

   www.academia.edu › 81228421 › Essentials_of_Services_Marketing_4th_Edition

   • Zapisane w pamięci cache

   Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

5. www.researchgate.net › publication › 282206596(PDF) Essentials of Services Marketing, 3rd edition -...

   www.researchgate.net › publication › 282206596

   1 cze 2017 · This book has been written in response to the global transformation of our economies to services. Clearly, the skills in marketing and managing services have never been more important!

6. www.academia.edu › 30492901 › Essentials_of_Services_Marketing(PDF) Essentials of Services Marketing - Academia.edu

   www.academia.edu › 30492901 › Essentials_of_Services_Marketing

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   To forge ahead in this highly competitive landscape, businesses increasingly rely on service and service products to create and capture value. The Essentials of Services Marketing, Second Edition is written in response to this global transformation of our economies to services.

7. dspace.vnbrims.org › xmlui › bitstreamdspace.vnbrims.org:13000

   dspace.vnbrims.org › xmlui › bitstream

   dspace.vnbrims.org:13000 ... stream