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The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in...
28 gru 2023 · Download free, editable Google Docs marketing plan templates available with sample text, and with outline and calendar options.
21 wrz 2023 · According to marketing professors and authors Philip Kotler and Kevin Lane Keller, a marketing plan documents how a business’s strategic objectives can be achieved through specific marketing activities, with the customer being the focal point.
It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents...
11 sie 2020 · Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity.
In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For...
2 lut 2016 · Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about...
