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First, a well-placed ad with a simple message can work. According to AC Nielsen, the one-second Miller ad moved the rating meter the same as the average 30-second commercial did during the 2009 Super Bowl, and sales for Miller High Life jumped the week after the commercial aired.
Miller "The 1-Second Ad". If brevity is the soul of wit, you can’t get much wittier than a one-second commercial — especially if you save the better part of $3 million in the process.
1 sty 2009 · But Miller High Life's one-second-ad gimmick did turn all the peculiarities of the game -- the massive interest, the incredible expense, Anheuser-Busch InBev's exclusive rights to...
Miller high life's incredible 1 second ad from the Super Bowl, just incase you happened to blink or sneeze ;)Copyright Miller Brewing Company. Ad was created...
Case Study One Second Ad for Miller High Life by Saatchi & Saatchi NY.
This professional campaign titled '1-Second Ad' was published in United States in January, 2011. It was created for the brand: Miller, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset.
Web Site One Second Ad for Miller High Life by Saatchi & Saatchi NY - Miller's High Life deliveryman, played by actor Windell Middlebrooks, gives us one se...
