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  1. Study with Quizlet and memorize flashcards containing terms like STP, 4Ps - location on STP, 4 P's of Marketing and more.

  2. Study with Quizlet and memorize flashcards containing terms like Marketing Mix, Product, Place and more.

  3. Students must discuss each of the four P's of marketing. Learn with flashcards, games, and more — for free.

  4. Study with Quizlet and memorize flashcards containing terms like What are products?, Which P of the four P's of marketing focus on how to package the product?, Who is the person that actually uses the product? and more.

  5. The 4Ps, also known as the marketing mix, are a set of four fundamental elements that constitute the core components of a marketing strategy. Developed by marketing professor E. Jerome McCarthy. The 4Ps are: Product, Price, Place (Distribution), and Promotion.

  6. Marketers must constantly note variations in consumer attitude, income, and behavior. This research can be in the form of surveys, historical research, observational research, experimental research, motivational research, or a combination of these.

  7. The activity of gathering information about consumers' needs and preferences to identify and define marketing opportunities and problems.

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