Search results
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able...
18 cze 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.
16 maj 2024 · The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key factors that are involved in introducing a product or...
1 maj 2024 · What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
The marketing mix is also known as the 4Ps: product, price, place, and promotion (see Figure 1.4 ). Let’s look more closely. The product is the good or service that the company provides. The price is what the consumer pays in exchange for the product. The place is where the product is purchased.
Since then, there have been many advances in marketing thought and conceptualization, including the broadening of the marketing concept (1970s), an emphasis on the exchange transaction (1980s), and, most recently (1990s), the development of Relationship Marketing and Total Quality Management.
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. 50MINUTES.COM provides the tools...
