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1. www.researchgate.net › publication › 282462854_4(PDF) 4Ps: A Strategy to Secure Customers’ Loyalty via Customer...

   www.researchgate.net › publication › 282462854_4

   30 lip 2015 · Abstract. Abstract : This paper explores the role of Marketing mix strategy and its overall positive or negative impact on customer’s satisfaction and loyalty. Product, price, place and ...

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     Abstract. Abstract : This paper explores the role of...

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2. pdfs.semanticscholar.org › 006a › f4780f1cff9f7075ab5b7073f4cebb32c3d5A Review of Marketing Mix: 4Ps or More? - Semantic Scholar

   pdfs.semanticscholar.org › 006a › f4780f1cff9f7075ab5b7073f4cebb32c3d5

   McCarthy (1964) offered marketing mix, often referred to as the 4Ps, as a means of translating marketing planning into practice (Bennett, 1997). Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003).

3. www.theseus.fi › bitstream › handleEmerging Trends in Marketing Strategy: A Comprehensive Analysis...

   www.theseus.fi › bitstream › handle

   2. Definition of 4Ps The concept of the marketing mix dates back to 1953, when Neil Borden first used the term in a speech to the American Association of Marketing. In 1964, Jerome McCarthy established the 4 Ps marketing mix as a framework for managers to satisfy customer

4. journals.sagepub.com › doi › absAdapting Mccarthy’s Four P’s for the Twenty-First Century

   journals.sagepub.com › doi › abs

   The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy in 1960. These mnemonically easy-to-remember labels rapidly became the organizing structure for virtually all introductory marketing textbooks.

5. www.forbes.com › advisor › businessThe 4 Ps Of Marketing – Forbes Advisor

   www.forbes.com › advisor › business

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   18 cze 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

6. www.researchgate.net › publication › 372407300_The_4Ps_of_Marketing_and(PDF) The 4Ps of Marketing and Applications in Various Brands

   www.researchgate.net › publication › 372407300_The_4Ps_of_Marketing_and

   2 lip 2023 · The 4Ps of marketing are product, price, place and promotion, which are popular among the marketing professions.

7. link.springer.com › chapter › 10From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing...

   link.springer.com › chapter › 10

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   2 mar 2021 · The goal of this study is to test the introduction of a new variable in the marketing mix—prompt—and how it may impact on consumers’ satisfaction and brand loyalty. Coffee was chosen to test this new variable since it is one of the most preferred...